Este es el artículo que originó este blog al descubrir que habemos muchos con ideas similares.
Este es el artículo que hace años me instó a iniciar el blog y grupo de antipreneurs:
Antipreneurs are quick to differentiate their efforts to reform capitalism from social entrepreneurs' attempts to harness business for philanthropic ends. "What appeals to people about us is that this is a positive vision of how the marketplace can and should work," says Adam Neiman, president and CEO of No Sweat Apparel, a five- employee, $1 million Boston company that sells clothes produced in union factories. Neiman says the company's mission is to improve conditions for workers in the garment industry, in part by paying them a living wage and ensuring that they have union representation.
Antipreneurs walk a fine ideological line: They are pro-business and want their companies to grow, but they're against big business. They engage in global commerce while disdaining the machinations of globalization. They profit from the free market, but they criticize it, too.
ANTI-BRANDS
Although some credit The New York Times media columnist Rob Walker with coining the term "antipreneur," Vancouver-based Kalle Lasn gives the movement much of its ideological weight. Lasn is co-founder of the magazine Adbusters, which analyzes the effects and pervasiveness of advertising by large corporations. He advocates "culture jamming," which he describes as the interruption of unconscious consumer behavior that favors buying over producing. One of culture jamming's techniques is the deconstruction of large companies' ad campaigns to expose what antipreneurs believe is their hypocrisy.
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